WhatsApp API pricing in Singapore (2026)
What one WhatsApp message costs to a Singapore number — about 7.3 cents for a campaign message, about 1.6 cents for an order update. Below: what those categories mean, two worked examples, and a calculator for your own volume.
Per-message rates for Singapore
Marketing $0.0732 about 7.3 cents · 14 per $1 Campaigns, offers, anything promotional
Utility $0.0160 about 1.6 cents · 63 per $1 Order confirmed, parcel shipped, appointment tomorrow
Authentication $0.0160 Same as utility on the current card One-time passcodes and login verification
Replies within 24h Free No charge, no limit Anything you send while the customer's window is open
Live from Meta's USD rate card, effective July 1, 2026 · last checked 2026-08-06 · Meta's official pricing page
How WhatsApp is used in Singapore
Singapore is a small, expensive, high-value market. Marketing rates match Malaysia at the top of the regional range, but average order values are far higher, so campaigns can still work. The regulatory bar is the highest in the region: the PDPA and its Do Not Call provisions carry real penalties, so consent hygiene is not optional.
Two worked examples
Singapore premium retailer — $394.80 per month
A retailer with 600 high-value monthly orders and a monthly campaign to 5,000 opted-in customers.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 5,000 | $0.0732 | $366.00 |
| Utility | 1,800 | $0.0160 | $28.80 |
| Authentication | 0 | $0.0160 | $0.00 |
| Total | 6,800 | — | $394.80 |
Regional platform — $1,772.00 per month
A platform headquartered locally verifying users and confirming bookings.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 10,000 | $0.0732 | $732.00 |
| Utility | 25,000 | $0.0160 | $400.00 |
| Authentication | 40,000 | $0.0160 | $640.00 |
| Total | 75,000 | — | $1,772.00 |
Calculate your own Singapore volume
Estimated monthly cost
$649.60
- Marketing
- $585.60
- Utility
- $64.00
- Authentication
- $0.00
Replies inside the 24-hour customer service window are free and are not counted here.
Rates last updated 2026-08-06 · Meta’s card effective July 1, 2026 — Meta's official pricing page
Need the full version, with the category explainer and a payback check? WhatsApp API Pricing Calculator
Frequently asked questions
How does Singapore's PDPA and DNC registry apply to WhatsApp?
Specified messages sent to Singapore numbers fall under the DNC provisions, which cover more than voice calls. Either check the register or rely on clear, documented consent — and keep an unambiguous opt-out in every marketing template.
Does my own country matter, or only Singapore?
Only your customer's. Billing follows the recipient's country code, so a business anywhere pays the Singapore rate to message a Singapore number.
What is free when messaging Singapore?
Replies inside the 24-hour customer service window cost nothing. The window opens whenever a customer messages you and resets on every new message from them, so a support-led setup can run at a fraction of a campaign-led one.
How current are these rates?
Straight from Meta's published USD rate card, effective July 1, 2026. An automated job re-reads it every day, so if Meta changes a price this page follows within 24 hours.