WhatsApp API pricing in Romania (2026)
What one WhatsApp message costs to a Romania number — about 8.6 cents for a campaign message, about 2.9 cents for an order update. Below: what those categories mean, two worked examples, and a calculator for your own volume.
Per-message rates for Romania
Marketing $0.0860 about 8.6 cents · 12 per $1 Campaigns, offers, anything promotional
Utility $0.0290 about 2.9 cents · 34 per $1 Order confirmed, parcel shipped, appointment tomorrow
Authentication $0.0290 Same as utility on the current card One-time passcodes and login verification
Replies within 24h Free No charge, no limit Anything you send while the customer's window is open
Live from Meta's USD rate card, effective July 1, 2026 · last checked 2026-08-06 · Meta's official pricing page
How WhatsApp is used in Romania
Romania is priced like Poland and has similarly rapid e-commerce growth, with cash on delivery still common enough that pre-dispatch confirmation earns its keep. WhatsApp adoption is solid and rising. For regional sellers covering Central and Eastern Europe, Romania is usually the cheapest large market to start in.
Two worked examples
Bucharest online store — $862.00 per month
A store with 2,000 monthly orders confirming cash-on-delivery orders before dispatch.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 8,000 | $0.0860 | $688.00 |
| Utility | 6,000 | $0.0290 | $174.00 |
| Authentication | 0 | $0.0290 | $0.00 |
| Total | 14,000 | — | $862.00 |
Regional seller — $4,455.00 per month
A seller covering several CEE markets from one WhatsApp number.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 40,000 | $0.0860 | $3,440.00 |
| Utility | 30,000 | $0.0290 | $870.00 |
| Authentication | 5,000 | $0.0290 | $145.00 |
| Total | 75,000 | — | $4,455.00 |
Calculate your own Romania volume
Estimated monthly cost
$804.00
- Marketing
- $688.00
- Utility
- $116.00
- Authentication
- $0.00
Replies inside the 24-hour customer service window are free and are not counted here.
Rates last updated 2026-08-06 · Meta’s card effective July 1, 2026 — Meta's official pricing page
Need the full version, with the category explainer and a payback check? WhatsApp API Pricing Calculator
Frequently asked questions
Can I use one WhatsApp number for several Central European markets?
Yes — one business number can message any country, and billing follows the recipient. What you do need per market is the right template language and, in the EU, a consent record that satisfies the GDPR.
Does my own country matter, or only Romania?
Only your customer's. Billing follows the recipient's country code, so a business anywhere pays the Romania rate to message a Romania number.
What is free when messaging Romania?
Replies inside the 24-hour customer service window cost nothing. The window opens whenever a customer messages you and resets on every new message from them, so a support-led setup can run at a fraction of a campaign-led one.
How current are these rates?
Straight from Meta's published USD rate card, effective July 1, 2026. An automated job re-reads it every day, so if Meta changes a price this page follows within 24 hours.