Meta does not price Morocco on its own. It is billed at the “Rest of Africa” rate, which is what you see here.
WhatsApp API pricing in Morocco (2026)
What one WhatsApp message costs to a Morocco number — about 2.3 cents for a campaign message, about 0.4 cent for an order update. Below: what those categories mean, two worked examples, and a calculator for your own volume.
Per-message rates for Morocco
Meta does not price Morocco on its own. It is billed at the “Rest of Africa” rate, which is what you see here — that is the real price you pay, not an approximation.
Marketing $0.0225 about 2.3 cents · 44 per $1 Campaigns, offers, anything promotional
Utility $0.0040 about 0.4 cent · 250 per $1 Order confirmed, parcel shipped, appointment tomorrow
Authentication $0.0040 Same as utility on the current card One-time passcodes and login verification
Replies within 24h Free No charge, no limit Anything you send while the customer's window is open
Live from Meta's USD rate card, effective July 1, 2026 · last checked 2026-08-06 · Meta's official pricing page
How WhatsApp is used in Morocco
Morocco is a high-adoption, mid-price market where WhatsApp is the standard channel for reaching customers across both French and Arabic-speaking segments. Marketing rates are on the higher side for Africa; utility is inexpensive. Most Moroccan sellers run French templates as the default with Arabic variants for local-language segments.
Which other markets share this price
Meta bills every country in “Rest of Africa” at the same rate, so these markets cost exactly the same to message as Morocco: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo - Brazzaville, Eritrea, Ethiopia, Gabon, Gambia, Ghana , and others.
Two worked examples
Casablanca retailer — $149.40 per month
A retailer with 1,200 monthly orders sending French-language order updates and a monthly campaign.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 6,000 | $0.0225 | $135.00 |
| Utility | 3,600 | $0.0040 | $14.40 |
| Authentication | 0 | $0.0040 | $0.00 |
| Total | 9,600 | — | $149.40 |
Services business — $155.50 per month
A booking business with appointment reminders and confirmations.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 3,000 | $0.0225 | $67.50 |
| Utility | 18,000 | $0.0040 | $72.00 |
| Authentication | 4,000 | $0.0040 | $16.00 |
| Total | 25,000 | — | $155.50 |
Calculate your own Morocco volume
Estimated monthly cost
$196.00
- Marketing
- $180.00
- Utility
- $16.00
- Authentication
- $0.00
Replies inside the 24-hour customer service window are free and are not counted here.
Rates last updated 2026-08-06 · Meta’s card effective July 1, 2026 — Meta's official pricing page
Need the full version, with the category explainer and a payback check? WhatsApp API Pricing Calculator
Frequently asked questions
French or Arabic templates for Morocco?
French is the safer default for commercial messaging and covers most urban e-commerce buyers, with Darija-flavoured Arabic variants worth testing if you sell to a broader domestic audience.
Does my own country matter, or only Morocco?
Only your customer's. Billing follows the recipient's country code, so a business anywhere pays the Morocco rate to message a Morocco number.
What is free when messaging Morocco?
Replies inside the 24-hour customer service window cost nothing. The window opens whenever a customer messages you and resets on every new message from them, so a support-led setup can run at a fraction of a campaign-led one.
Why is there no separate Morocco rate?
Meta prices about thirty markets individually and groups the rest into regions. Morocco sits in “Rest of Africa”, so that regional rate is the actual price you are charged — there is no separate Morocco line on the rate card.