WhatsApp API pricing in Egypt (2026)
What one WhatsApp message costs to a Egypt number — about 6.4 cents for a campaign message, about 0.4 cent for an order update. Below: what those categories mean, two worked examples, and a calculator for your own volume.
Per-message rates for Egypt
Marketing $0.0644 about 6.4 cents · 16 per $1 Campaigns, offers, anything promotional
Utility $0.0036 about 0.4 cent · 278 per $1 Order confirmed, parcel shipped, appointment tomorrow
Authentication $0.0036 Same as utility on the current card One-time passcodes and login verification
Replies within 24h Free No charge, no limit Anything you send while the customer's window is open
Live from Meta's USD rate card, effective July 1, 2026 · last checked 2026-10-01 · Meta's official pricing page
How WhatsApp is used in Egypt
Egypt is an outlier: marketing templates are among the most expensive on this list while utility stays low. That inverts the usual playbook — broad campaigns are hard to justify, but transactional messaging is close to free at typical volumes. Given cash-on-delivery is still common, a confirmation message that reduces failed deliveries usually pays for itself many times over.
Two worked examples
Cairo online store — $172.00 per month
A store with 3,000 monthly cash-on-delivery orders confirming every one before dispatch.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 2,000 | $0.0644 | $128.80 |
| Utility | 12,000 | $0.0036 | $43.20 |
| Authentication | 0 | $0.0036 | $0.00 |
| Total | 14,000 | — | $172.00 |
Consumer app — $574.00 per month
An app verifying sign-ups and sending account notices.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 5,000 | $0.0644 | $322.00 |
| Utility | 20,000 | $0.0036 | $72.00 |
| Authentication | 50,000 | $0.0036 | $180.00 |
| Total | 75,000 | — | $574.00 |
Calculate your own Egypt volume
How many messages do you send?
Rough numbers are fine. If you are guessing, count one or two utility messages per order and one campaign per month per contact.
Meta’s progressive volume rates are applied automatically to utility and authentication messages. Tiers reset every month and are calculated per market and message category.
Replies inside the 24-hour customer service window are free and are not counted here.
Rates last updated 2026-10-01 · Meta’s card effective July 1, 2026 — Meta's official pricing page
Need the full version, with the category explainer and a payback check? WhatsApp API Pricing Calculator
Frequently asked questions
Why use WhatsApp for cash-on-delivery confirmation in Egypt?
Because a failed delivery costs far more than a message. A utility template asking the customer to confirm the address and the delivery window before dispatch cuts refusal rates, and at Egyptian utility rates it costs about a cent per order.
Does my own country matter, or only Egypt?
Only your customer's. Billing follows the recipient's country code, so a business anywhere pays the Egypt rate to message a Egypt number.
What is free when messaging Egypt?
Replies inside the 24-hour customer service window cost nothing. The window opens whenever a customer messages you and resets on every new message from them, so a support-led setup can run at a fraction of a campaign-led one.
How current are these rates?
Straight from Meta's published USD rate card, effective July 1, 2026. An automated job re-reads it every day, so if Meta changes a price this page follows within 24 hours.