WhatsApp API pricing in Hungary (2026)
What one WhatsApp message costs to a Hungary number — about 8.6 cents for a campaign message, about 3.5 cents for an order update. Below: what those categories mean, two worked examples, and a calculator for your own volume.
Per-message rates for Hungary
Marketing $0.0860 about 8.6 cents · 12 per $1 Campaigns, offers, anything promotional
Utility $0.0350 about 3.5 cents · 29 per $1 Order confirmed, parcel shipped, appointment tomorrow
Authentication $0.0350 Same as utility on the current card One-time passcodes and login verification
Replies within 24h Free No charge, no limit Anything you send while the customer's window is open
Live from Meta's USD rate card, effective July 1, 2026 · last checked 2026-08-06 · Meta's official pricing page
How WhatsApp is used in Hungary
Hungary is one of the few Central European markets Meta prices on its own rather than as part of the regional bucket, and the rate is high — comparable to Romania and well above Poland. WhatsApp competes with Viber and Messenger for domestic reach, so the channel earns its place mainly with customers who already use it. For most Hungarian sellers that means WhatsApp as a service and logistics channel rather than a campaign one.
Two worked examples
Budapest online store — $277.00 per month
A store with 1,000 monthly orders using WhatsApp for order tracking and support, campaigns kept small.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 2,000 | $0.0860 | $172.00 |
| Utility | 3,000 | $0.0350 | $105.00 |
| Authentication | 0 | $0.0350 | $0.00 |
| Total | 5,000 | — | $277.00 |
Regional CEE seller — $3,340.00 per month
A seller covering Hungary, Romania and Poland from one number.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 25,000 | $0.0860 | $2,150.00 |
| Utility | 30,000 | $0.0350 | $1,050.00 |
| Authentication | 4,000 | $0.0350 | $140.00 |
| Total | 59,000 | — | $3,340.00 |
Calculate your own Hungary volume
Estimated monthly cost
$828.00
- Marketing
- $688.00
- Utility
- $140.00
- Authentication
- $0.00
Replies inside the 24-hour customer service window are free and are not counted here.
Rates last updated 2026-08-06 · Meta’s card effective July 1, 2026 — Meta's official pricing page
Need the full version, with the category explainer and a payback check? WhatsApp API Pricing Calculator
Frequently asked questions
Is WhatsApp the right messenger for Hungary?
Check your own list first. Viber has deep penetration in Hungary and Messenger carries a lot of commerce traffic, so WhatsApp is rarely the single answer. It is a strong choice for customers who already message you there, and for sellers running one WhatsApp stack across several CEE markets.
Does my own country matter, or only Hungary?
Only your customer's. Billing follows the recipient's country code, so a business anywhere pays the Hungary rate to message a Hungary number.
What is free when messaging Hungary?
Replies inside the 24-hour customer service window cost nothing. The window opens whenever a customer messages you and resets on every new message from them, so a support-led setup can run at a fraction of a campaign-led one.
How current are these rates?
Straight from Meta's published USD rate card, effective July 1, 2026. An automated job re-reads it every day, so if Meta changes a price this page follows within 24 hours.