WhatsApp API pricing in Colombia (2026)
What one WhatsApp message costs to a Colombia number — about 1.3 cents for a campaign message, well under a cent for an order update. Below: what those categories mean, two worked examples, and a calculator for your own volume.
Per-message rates for Colombia
Marketing $0.0125 about 1.3 cents · 80 per $1 Campaigns, offers, anything promotional
Utility $0.0008 well under a cent · 1,250 per $1 Order confirmed, parcel shipped, appointment tomorrow
Authentication $0.0008 Same as utility on the current card One-time passcodes and login verification
Replies within 24h Free No charge, no limit Anything you send while the customer's window is open
Live from Meta's USD rate card, effective July 1, 2026 · last checked 2026-08-06 · Meta's official pricing page
How WhatsApp is used in Colombia
Colombia is one of the cheapest Latin American markets to send marketing into, which makes it a natural test bed before you scale a campaign across the region. Rates for all three categories sit far below Chile or Peru. Because the cost of a mistake is low, Colombia is where a lot of teams learn what their template quality rating actually reacts to.
Two worked examples
Bogotá home goods store — $603.84 per month
A store with 1,200 monthly orders running weekly campaigns to a 12,000-contact list.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 48,000 | $0.0125 | $600.00 |
| Utility | 4,800 | $0.0008 | $3.84 |
| Authentication | 0 | $0.0008 | $0.00 |
| Total | 52,800 | — | $603.84 |
Regional subscription service — $119.00 per month
A subscription business sending renewal reminders and login codes.
| Category | Messages / month | Rate | Cost |
|---|---|---|---|
| Marketing | 6,000 | $0.0125 | $75.00 |
| Utility | 25,000 | $0.0008 | $20.00 |
| Authentication | 30,000 | $0.0008 | $24.00 |
| Total | 61,000 | — | $119.00 |
Calculate your own Colombia volume
Estimated monthly cost
$103.20
- Marketing
- $100.00
- Utility
- $3.20
- Authentication
- $0.00
Replies inside the 24-hour customer service window are free and are not counted here.
Rates last updated 2026-08-06 · Meta’s card effective July 1, 2026 — Meta's official pricing page
Need the full version, with the category explainer and a payback check? WhatsApp API Pricing Calculator
Frequently asked questions
Is Colombia a good place to pilot a Latin American campaign?
It is, for cost reasons: marketing templates are several times cheaper than in Chile or Argentina, so you can learn what copy and segmentation work before paying the higher rates in neighbouring markets.
Does my own country matter, or only Colombia?
Only your customer's. Billing follows the recipient's country code, so a business anywhere pays the Colombia rate to message a Colombia number.
What is free when messaging Colombia?
Replies inside the 24-hour customer service window cost nothing. The window opens whenever a customer messages you and resets on every new message from them, so a support-led setup can run at a fraction of a campaign-led one.
How current are these rates?
Straight from Meta's published USD rate card, effective July 1, 2026. An automated job re-reads it every day, so if Meta changes a price this page follows within 24 hours.